Top Apparel & Fashion Websites in Zambia

Key Insights on Top Apparel & Fashion Websites in Zambia on December 2025

As of December 2025, shein.com leads Apparel & Fashion in Zambia with 10.79K monthly visits. Its audience skews desktop-first (97.93% desktop / 97.93% mobile), and traffic is down month over month -6.88% and up year over year 66.59%. karmanow.com holds second with 4.32K visits and a desktop-leaning mix (100% desktop / 0% mobile), while threads.com ranks third with 4.32K visits.

Across the leaders, reserved.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (100%). Momentum favors therealreal.com in the latest month (1,252.46%), while tradeinn.com shows the steepest pullback. On a yearly view, vibram.com posts the strongest expansion (73,900%), contrasted with yesstyle.com (-87.02%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 55 of the top 100 sites are direct-led, 29 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.