Top Apparel & Fashion Websites in Tanzania

Key Insights on Top Apparel & Fashion Websites in Tanzania on December 2025

As of December 2025, threads.com leads Apparel & Fashion in Tanzania with 24.63K monthly visits. Its audience skews desktop-first (90.21% desktop / 90.21% mobile), and traffic is up month over month 7.35% and down year over year 0%. shein.com holds second with 10.66K visits and a desktop-leaning mix (99.05% desktop / 0.95% mobile), while asos.com ranks third with 2.16K visits.

Across the leaders, sidemenclothing.com is the most mobile-first (100% of visits), whereas asos.com is the most desktop-reliant (100%). Momentum favors mandmdirect.com in the latest month (607.14%), while hm.com shows the steepest pullback. On a yearly view, fitflop.com posts the strongest expansion (12,700%), contrasted with flightclub.com (-67.75%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 57 of the top 100 sites are direct-led, 32 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.