Top Apparel & Fashion Websites in Iceland

Key Insights on Top Apparel & Fashion Websites in Iceland on December 2025

As of December 2025, boozt.com leads Apparel & Fashion in Iceland with 103.45K monthly visits. Its audience skews desktop-first (99.52% desktop / 99.52% mobile), and traffic is down month over month -36.57% and up year over year 29.94%. 66north.com holds second with 25.25K visits and a desktop-leaning mix (95.28% desktop / 4.72% mobile), while nextdirect.com ranks third with 22.07K visits.

Across the leaders, gap.com is the most mobile-first (69.62% of visits), whereas oneractive.com is the most desktop-reliant (100%). Momentum favors vinted.de in the latest month (1,403.5%), while uniqlo.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (8,489,800%), contrasted with martex.is (-57.54%).

Acquisition patterns also differ: boozt.com is driven primarily by search, boozt.com by direct, and boozt.com by referral; overall, 57 of the top 100 sites are direct-led, 33 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.