Top Apparel & Fashion Websites in China

Key Insights on Top Apparel & Fashion Websites in China on December 2025

As of December 2025, threads.com leads Apparel & Fashion in China with 1.03M monthly visits. Its audience skews desktop-first (99.94% desktop / 99.94% mobile), and traffic is up month over month 0.98% and up year over year 55,403.79%. meesho.com holds second with 581.99K visits and a desktop-leaning mix (100% desktop / 0% mobile), while shein.com ranks third with 491.14K visits.

Across the leaders, arcteryx.com is the most mobile-first (0.79% of visits), whereas meesho.com is the most desktop-reliant (100%). Momentum favors traderie.com in the latest month (2,658.64%), while ajio.com shows the steepest pullback. On a yearly view, belle-lingerie.co.uk posts the strongest expansion (1,078,025%), contrasted with chanel.com (-59.41%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 81 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.