Top Apparel & Fashion Websites in Aland

Key Insights on Top Apparel & Fashion Websites in Aland on December 2025

As of December 2025, zalando.be leads Apparel & Fashion in Aland with 80 monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is down month over month 0% and down year over year 0%. boozt.com holds second with 61 visits and a desktop-leaning mix (100% desktop / 0% mobile), while varusteleka.com ranks third with 22 visits.

Across the leaders, zalando.be is the most mobile-first (0% of visits), whereas zalando.be is the most desktop-reliant (100%). Momentum favors varusteleka.com in the latest month (633.33%), while nelly.com shows the steepest pullback. On a yearly view, nk.se posts the strongest expansion (1,550%), contrasted with zalando.be (0%).

Acquisition patterns also differ: zalando.be is driven primarily by search, zalando.be by direct, and zalando.be by referral; overall, 13 of the top 43 sites are direct-led, 21 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.