Top Travel & Tourism Websites in Vietnam

Key Insights on Top Travel & Tourism Websites in Vietnam on December 2025

As of December 2025, booking.com leads Travel & Tourism in Vietnam with 2.17M monthly visits. Its audience skews mobile-first (47% desktop / 47% mobile), and traffic is down month over month -17.98% and down year over year -1.59%. agoda.com holds second with 1.31M visits and a desktop-leaning mix (58.36% desktop / 41.64% mobile), while trip.com ranks third with 1.13M visits.

Across the leaders, russianemirates.com is the most mobile-first (100% of visits), whereas amadeus.com is the most desktop-reliant (100%). Momentum favors villagehotels.asia in the latest month (123,574.29%), while tourdom.ru shows the steepest pullback. On a yearly view, mekongprincess.com.vn posts the strongest expansion (25,415.43%), contrasted with jetstar.com (-59.39%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 65 of the top 100 sites are direct-led, 33 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.