Top Travel & Tourism Websites in Ghana

Key Insights on Top Travel & Tourism Websites in Ghana on December 2025

As of December 2025, booking.com leads Travel & Tourism in Ghana with 50.98K monthly visits. Its audience skews desktop-first (77.16% desktop / 77.16% mobile), and traffic is up month over month 11.6% and down year over year -8.69%. airbnb.com holds second with 21.59K visits and a desktop-leaning mix (90.04% desktop / 9.96% mobile), while ethiopianairlines.com ranks third with 19.36K visits.

Across the leaders, hotelscentric.com is the most mobile-first (100% of visits), whereas flyzipline.com is the most desktop-reliant (100%). Momentum favors tiketi.com in the latest month (2,061.82%), while diplomatie.gouv.fr shows the steepest pullback. On a yearly view, bookonline.com posts the strongest expansion (273,000%), contrasted with withinhours.com (-95.52%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 15 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.