Top Reference Websites in the United States

Key Insights on Top Reference Websites in the United States on December 2025

As of December 2025, zoominfo.com leads Reference in the United States with 5.31M monthly visits. Its audience skews desktop-first (71.57% desktop / 71.57% mobile), and traffic is up month over month 1.8% and down year over year -21.41%. rocketreach.co holds second with 3.98M visits and a desktop-leaning mix (59.41% desktop / 40.59% mobile), while dnb.com ranks third with 2.15M visits.

Across the leaders, haroni.com is the most mobile-first (100% of visits), whereas linkedin.cn is the most desktop-reliant (100%). Momentum favors gilgharda.com in the latest month (35,426.34%), while goenterit.com shows the steepest pullback. On a yearly view, couponalert.com posts the strongest expansion (448,450%), contrasted with aihitdata.com (-73.08%).

Acquisition patterns also differ: zoominfo.com is driven primarily by search, zoominfo.com by direct, and zoominfo.com by referral; overall, 42 of the top 100 sites are direct-led, 39 are search-led, and 18 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.