Top Reference Websites in New Zealand

Key Insights on Top Reference Websites in New Zealand on December 2025

As of December 2025, rocketreach.co leads Reference in New Zealand with 46.1K monthly visits. Its audience skews mobile-first (39.95% desktop / 39.95% mobile), and traffic is down month over month -52.1% and up year over year 76.5%. zoominfo.com holds second with 40.35K visits and a desktop-leaning mix (61.7% desktop / 38.3% mobile), while servicefinder.co.nz ranks third with 31.53K visits.

Across the leaders, hunterhunnie.com.au is the most mobile-first (100% of visits), whereas navigahub.com is the most desktop-reliant (100%). Momentum favors emis.com in the latest month (13,304.76%), while zaubacorp.com shows the steepest pullback. On a yearly view, hunterhunnie.com.au posts the strongest expansion (139,869.67%), contrasted with timarustorage.co.nz (-95.22%).

Acquisition patterns also differ: rocketreach.co is driven primarily by search, rocketreach.co by direct, and rocketreach.co by referral; overall, 31 of the top 100 sites are direct-led, 65 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.