Top Insurance Websites in Singapore

Key Insights on Top Insurance Websites in Singapore on December 2025

As of December 2025, income.com.sg leads Insurance in Singapore with 994.59K monthly visits. Its audience skews mobile-first (33.67% desktop / 33.67% mobile), and traffic is up month over month 47.58% and down year over year -19.29%. singlife.com holds second with 635.03K visits and a mobile-leaning mix (36.37% desktop / 63.63% mobile), while prudential.com.sg ranks third with 553.38K visits.

Across the leaders, msa.fr is the most mobile-first (100% of visits), whereas covermymeds.com is the most desktop-reliant (100%). Momentum favors insureasia.com.sg in the latest month (44,052.03%), while careshieldlife.gov.sg shows the steepest pullback. On a yearly view, homeprotect.co.uk posts the strongest expansion (2,599,500%), contrasted with healthcare.gov (-89.26%).

Acquisition patterns also differ: income.com.sg is driven primarily by search, income.com.sg by direct, and income.com.sg by referral; overall, 84 of the top 100 sites are direct-led, 11 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.