Top Insurance Websites in Switzerland

Key Insights on Top Insurance Websites in Switzerland on December 2025

As of December 2025, axa.ch leads Insurance in Switzerland with 855.67K monthly visits. Its audience skews mobile-first (40.58% desktop / 40.58% mobile), and traffic is up month over month 7.54% and up year over year 10.61%. flatfox.ch holds second with 786.34K visits and a mobile-leaning mix (38.96% desktop / 61.04% mobile), while medidata.ch ranks third with 564.62K visits.

Across the leaders, gansel-rechtsanwaelte.de is the most mobile-first (100% of visits), whereas dextra.ch is the most desktop-reliant (100%). Momentum favors folksam.se in the latest month (5,820.55%), while swisscaution.ch shows the steepest pullback. On a yearly view, gansel-rechtsanwaelte.de posts the strongest expansion (11,422.89%), contrasted with swisslife-select.ch (-49.03%).

Acquisition patterns also differ: axa.ch is driven primarily by search, axa.ch by direct, and axa.ch by referral; overall, 84 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.