Top Retail Websites in Russia

Key Insights on Top Retail Websites in Russia on December 2025

As of December 2025, ozon.ru leads Retail in Russia with 271.91M monthly visits. Its audience skews mobile-first (48.95% desktop / 48.95% mobile), and traffic is up month over month 5.26% and down year over year -0.33%. wildberries.ru holds second with 129.64M visits and a desktop-leaning mix (53.56% desktop / 46.44% mobile), while avito.ru ranks third with 127.46M visits.

Across the leaders, bevedo.ru is the most mobile-first (99.97% of visits), whereas msi.com is the most desktop-reliant (81.24%). Momentum favors bork.ru in the latest month (152.04%), while freehat.cc shows the steepest pullback. On a yearly view, bevedo.ru posts the strongest expansion (173.53%), contrasted with labirint.ru (-50.88%).

Acquisition patterns also differ: ozon.ru is driven primarily by search, ozon.ru by direct, and ozon.ru by referral; overall, 87 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.