Top Retail Websites in India

Key Insights on Top Retail Websites in India on December 2025

As of December 2025, amazon.in leads Retail in India with 210.18M monthly visits. Its audience skews mobile-first (36.95% desktop / 36.95% mobile), and traffic is down month over month -0.51% and down year over year -42.64%. myntra.com holds second with 51.82M visits and a mobile-leaning mix (23.62% desktop / 76.38% mobile), while indiamart.com ranks third with 37.13M visits.

Across the leaders, bebeautiful.in is the most mobile-first (99.54% of visits), whereas instacart.com is the most desktop-reliant (94.47%). Momentum favors goodreads.com in the latest month (167.65%), while iqoo.com shows the steepest pullback. On a yearly view, relianceretail.com posts the strongest expansion (595.83%), contrasted with amzn.to (-67.71%).

Acquisition patterns also differ: amazon.in is driven primarily by search, amazon.in by direct, and amazon.in by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.