Top Beauty & Cosmetics Websites in Portugal

Key Insights on Top Beauty & Cosmetics Websites in Portugal on December 2025

As of December 2025, wells.pt leads Beauty & Cosmetics in Portugal with 1.54M monthly visits. Its audience skews mobile-first (24.44% desktop / 24.44% mobile), and traffic is up month over month 13.98% and up year over year 19.59%. primor.eu holds second with 1.52M visits and a mobile-leaning mix (32.99% desktop / 67.01% mobile), while notino.pt ranks third with 748.87K visits.

Across the leaders, falseeyelashes.co.uk is the most mobile-first (100% of visits), whereas avon.com.pt is the most desktop-reliant (100%). Momentum favors falseeyelashes.co.uk in the latest month (81,671.43%), while fragrantworldshop.com shows the steepest pullback. On a yearly view, divainparfums.com posts the strongest expansion (7,538.41%), contrasted with lojadabarba.pt (-74.72%).

Acquisition patterns also differ: wells.pt is driven primarily by search, wells.pt by direct, and wells.pt by referral; overall, 77 of the top 100 sites are direct-led, 20 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.