Top Automotive Websites in Japan

Key Insights on Top Automotive Websites in Japan on December 2025

As of December 2025, carview.co.jp leads Automotive in Japan with 26.24M monthly visits. Its audience skews mobile-first (19.71% desktop / 19.71% mobile), and traffic is up month over month 8.04% and down year over year -10.1%. carsensor.net holds second with 20.74M visits and a mobile-leaning mix (26.27% desktop / 73.73% mobile), while monotaro.com ranks third with 17.36M visits.

Across the leaders, works-izumi.com is the most mobile-first (99.81% of visits), whereas xj-storage.jp is the most desktop-reliant (74.46%). Momentum favors bmw-motorrad.jp in the latest month (210.15%), while volkswagen.co.jp shows the steepest pullback. On a yearly view, works-izumi.com posts the strongest expansion (5,023.24%), contrasted with car-mo.jp (-51.21%).

Acquisition patterns also differ: carview.co.jp is driven primarily by search, carview.co.jp by direct, and carview.co.jp by referral; overall, 62 of the top 100 sites are direct-led, 37 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.