Top Pharmaceuticals Websites in Germany

Key Insights on Top Pharmaceuticals Websites in Germany on December 2025

As of December 2025, shop-apotheke.com leads Pharmaceuticals in Germany with 10.42M monthly visits. Its audience skews mobile-first (19.68% desktop / 19.68% mobile), and traffic is down month over month -6.08% and down year over year -2.25%. docmorris.de holds second with 4.52M visits and a mobile-leaning mix (21.19% desktop / 78.81% mobile), while apotheken-umschau.de ranks third with 3.29M visits.

Across the leaders, baldriparan.de is the most mobile-first (99.36% of visits), whereas merckgroup.com is the most desktop-reliant (77.53%). Momentum favors zirkulin.de in the latest month (4,177.07%), while orthomol.com shows the steepest pullback. On a yearly view, baldriparan.de posts the strongest expansion (31,326.77%), contrasted with behandeln.de (-76.16%).

Acquisition patterns also differ: shop-apotheke.com is driven primarily by search, shop-apotheke.com by direct, and shop-apotheke.com by referral; overall, 79 of the top 100 sites are direct-led, 20 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.