Search

New Bot and Agent Analytics capabilities give teams clearer understanding of how search engines and AI crawlers interact with their websites, unlocking new visibility opportunities.

New capabilities identify the background queries made by AI models, which are run through search engines. This helps brands identify further terms to target for AI visibility and align their SEO and GEO strategies

Expanded automation helps brands generate high-quality, audience-aligned prompts at scale, strengthening AI visibility analysis and enabling more precise optimization.

The official Semrush app in ChatGPT enables in-context access to trusted visibility and Semrush market data

AI Optimization’s (AIO) new forecasting features help brands model potential growth across traffic, reach, and mentions for transparency and clearer prioritization. All grounded in Semrush’s market-leading data.

New integration deepens market-leading LLM coverage, giving brands a more complete view of their AI search visibility.

New capabilities in Semrush Enterprise AI Optimization help brands audit and optimize content for maximum visibility across LLMs

Industry-first reporting unifies AI and SEO visibility, giving marketers a complete understanding of their search performance.

The Semrush Traffic & Market Toolkit has introduced traffic data for AI Channels across the entire toolkit. This October 2025 update allows users to understand how traffic from AI assistants and Google’s AI Mode experience affects competitor visibility and industry-w...

As data marketplaces explode in popularity, companies are racing to bring external datasets into their AI and market intelligence workflows.